Ultimate Guide to Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another...
HK$262.41
HK$262.41
SKU: 9781599186382
Product Type: Books
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Author: Timothy Seward
Format: Paperback
Language: English
Subtotal: $262.41
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Ultimate Guide to Amazon Advertising by Seward, Timothy

Ultimate Guide to Amazon Advertising

$262.41

Ultimate Guide to Amazon Advertising

$262.41
Author: Timothy Seward
Format: Paperback
Language: English

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

  • Determine if Vendor Central or Seller Central is right for your brand
  • Capture new customers through Sponsored Product Campaigns
  • Apply the five essential elements of a high-quality product detail page
  • Establish metrics, evaluate performance against keyword types, and perform competitive analyses
  • Add negative keywords that can benefit your advertising campaigns
  • Apply Amazon's secret formula for long-term winning


Author: Timothy Seward
Publisher: Entrepreneur Press
Published: 05/21/2019
Pages: 214
Binding Type: Paperback
Weight: 1.00lbs
Size: 10.00h x 8.00w x 0.50d
ISBN: 9781599186382

About the Author
Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University's College of Management, and has contributed to key industry publications including Internet Retailer.

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