User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie
User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie

User Research: Improve Product and Service Design and Enhance Your UX Research

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to...
HK$685.57
HK$685.57
SKU: 9781398603578
Product Type: Books
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Author: Stephanie Marsh
Format: Paperback
Language: English
Subtotal: $685.57
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User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie

User Research: Improve Product and Service Design and Enhance Your UX Research

$685.57
User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie

User Research: Improve Product and Service Design and Enhance Your UX Research

$685.57
Author: Stephanie Marsh
Format: Paperback
Language: English
Description

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.

Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

Author: Stephanie Marsh
Publisher: Kogan Page
Published: 02/22/2022
Pages: 344
Binding Type: Paperback
Weight: 1.06lbs
Size: 9.21h x 6.14w x 0.93d
ISBN: 9781398603578

About the Author
Dr Stephanie Marsh, based in London, UK, is one of the UK's leading UX research professionals and is currently UX Research Operations Manager at Springer Nature. She is the former Head of User Research and Analysis at UK Government Digital Service and former Head of Digital Strategy for the UK Ministry of Defence. She was also previously a senior consultant for Bunnyfoot, the UK's foremost UX consultancy provider. Marsh has contributed chapters to a range of peer reviewed texts in related fields and has delivered prototype UX strategies at a range of conferences and industry events.
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