Winning the Profit Game: Smarter Pricing, Smarter Branding by Docters, Robert
Winning the Profit Game: Smarter Pricing, Smarter Branding by Docters, Robert

Winning the Profit Game: Smarter Pricing, Smarter Branding

How to use pricing as a strategic tool to increase revenues and win the war for profit...
HK$496.82
HK$496.82
SKU: 9780071434720
Product Type: Books
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Author: Robert Docters
Format: Hardcover
Language: English
Subtotal: $496.82
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Winning the Profit Game: Smarter Pricing, Smarter Branding by Docters, Robert

Winning the Profit Game: Smarter Pricing, Smarter Branding

$496.82
Winning the Profit Game: Smarter Pricing, Smarter Branding by Docters, Robert

Winning the Profit Game: Smarter Pricing, Smarter Branding

$496.82
Author: Robert Docters
Format: Hardcover
Language: English
Description

How to use pricing as a strategic tool to increase revenues and win the war for profit

One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:

  • Proven strategies for transforming added value into revenues and winning the war for profits
  • Prescriptive frameworks for putting the principles and strategies into action, immediately
  • Numerous success stories based on experiences of A. T. Kearney clients worldwide

    Author: Robert Docters, Michael Reopel, Jeanne-Mey Sun
    Publisher: McGraw-Hill Companies
    Published: 01/02/2004
    Pages: 315
    Binding Type: Hardcover
    Weight: 1.35lbs
    Size: 9.31h x 6.17w x 1.12d
    ISBN: 9780071434720

    About the Author

    Robert G. Docters is a partner in i2Partners L.L.C., a boutique price and intellectual consulting firm.

    Michael R. Roeopel is a senior officer in A. T. Kearney's strategy practice.

    Dr. Jeanne-Mey Sun is a consultant with A. T. Kearney.

    Stephen M. Tanny is a professor at the University of Toronto.




    This title is not returnable
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