From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA by Croatto, Pete

From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA

Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book...
$71.35 AUD
$71.35 AUD
SKU: 9781982103958
Product Type: Books
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Author: Pete Croatto
Format: Hardcover
Language: English
Subtotal: $71.35
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From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA by Croatto, Pete

From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA

$71.35

From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA

$71.35
Author: Pete Croatto
Format: Hardcover
Language: English
Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution.

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable.

Featuring writing that leaps off the page with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.

Essential reading whether you're a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.

Author: Pete Croatto
Publisher: Atria Books
Published: 12/01/2020
Pages: 384
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.30h x 6.10w x 1.40d
ISBN: 9781982103958


Review Citation(s):
Publishers Weekly 09/07/2020
Library Journal 11/01/2020 pg. 90

About the Author
Croatto, Pete: - Pete Croatto's writing has appeared in many outlets, including The New York Times, Columbia Journalism Review, Rolling Stone, and more. He lives just outside Ithaca, New York, with his wife, daughter, and a basketball hoop in the driveway. From Hang Time to Prime Time is his first book. Follow him on Twitter: @PeteCroatto.

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