Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

You don't have a brand-whether it's for a company or a product-until you have a name.The name...
¥4,602 JPY
¥4,602 JPY
SKU: 9781637423240
Product Type: Books
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Author: Rob Meyerson
Format: Hardcover
Language: English
Subtotal: ¥4,602
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Meyerson, Rob

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

¥4,602

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

¥4,602
Author: Rob Meyerson
Format: Hardcover
Language: English

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Author: Rob Meyerson
Publisher: Business Expert Press
Published: 12/14/2021
Pages: 194
Binding Type: Hardcover
Weight: 0.95lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9781637423240

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