Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century by Jack, Caroline

Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century

How corporations used mass media to teach Americans that capitalism was natural and patriotic, exposing the porous...
$107.60 AUD
$107.60 AUD
SKU: 9780226835143
Product Type: Books
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Author: Caroline Jack
Format: Paperback
Language: English
Subtotal: $107.60
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Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century by Jack, Caroline

Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century

$107.60

Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century

$107.60
Author: Caroline Jack
Format: Paperback
Language: English
How corporations used mass media to teach Americans that capitalism was natural and patriotic, exposing the porous line between propaganda and public service.

Business as Usual reveals how American capitalism has been promoted in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games--what Caroline Jack calls "sponsored economic education media." These items, which were funded by corporations and trade groups who aimed to "sell America to Americans," found their way into communities, classrooms, and workplaces, and onto the airwaves, where they promoted ideals of "free enterprise" under the cloaks of public service and civic education. They offered an idealized vision of US industrial development as a source of patriotic optimism, framed business management imperatives as economic principles, and conflated the privileges granted to corporations by the law with foundational political rights held by individuals. This rhetoric remains dominant--a harbinger of the power of disinformation that so besets us today. Jack reveals the funding, production, and distribution that together entrenched a particular vision of corporate responsibility--and, in the process, shut out other hierarchies of value and common care.

Author: Caroline Jack
Publisher: University of Chicago Press
Published: 10/22/2024
Pages: 272
Binding Type: Paperback
Weight: 0.88lbs
Size: 9.00h x 6.00w x 0.61d
ISBN: 9780226835143

About the Author
Caroline Jack is assistant professor of communication at the University of California, San Diego.

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