Services Marketing Essentials You Always Wanted to Know

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the...
$124.55 AUD
$124.55 AUD
SKU: 9781636511733
Product Type: Books
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Author: Vishal Desai
Format: Paperback
Language: English
Subtotal: $124.55
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Services Marketing Essentials You Always Wanted to Know by Desai, Vishal

Services Marketing Essentials You Always Wanted to Know

$124.55

Services Marketing Essentials You Always Wanted to Know

$124.55
Author: Vishal Desai
Format: Paperback
Language: English

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.


Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.



This book will help you to

  • Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
  • Learn the different models of service quality
  • Gauge consumer wants and perceptions to meet their expectations
  • Improve your service design to make it efficient
  • Create a pricing strategy according to your service business type

The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.



Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today's dynamic marketplace, especially when the service industry is growing exponentially worldwide.

This book is part of Vibrant Publishers' Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.



Author: Vishal Desai, Vibrant Publishers
Publisher: Vibrant Publishers
Published: 10/27/2023
Pages: 238
Binding Type: Paperback
Weight: 0.62lbs
Size: 8.50h x 5.50w x 0.50d
ISBN: 9781636511733

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