Tourists and Trade: Roadside Craftsmen and the Highway Transforming Craft

Amid the economic turmoil of the Great Depression, in 1929, Clarence Wemett, an upstate New York petroleum...
$79.60 AUD
$79.60 AUD
SKU: 9781438493299
Product Type: Books
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Author: Bruce A. Austin
Format: Paperback
Language: English
Subtotal: $79.60
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Tourists and Trade: Roadside Craftsmen and the Highway Transforming Craft by Austin, Bruce A.

Tourists and Trade: Roadside Craftsmen and the Highway Transforming Craft

$79.60

Tourists and Trade: Roadside Craftsmen and the Highway Transforming Craft

$79.60
Author: Bruce A. Austin
Format: Paperback
Language: English
Amid the economic turmoil of the Great Depression, in 1929, Clarence Wemett, an upstate New York petroleum merchant, underwrote a craft shop bordering U.S. Route 20 and, a few years later, a different one 15 miles away. At precisely the wrong time for such things to happen, the improbable idea of selling discretionary goods targeted to a consumer market characterized by 25 percent unemployment at a rural highway's roadside achieved traction: the first shop was in business for a quarter century, the second for nearly 40 years. More significant than their surprising longevity is the shops' long-lasting contribution to a nascent, national movement that spans crafts personally created for individual use to the commercial work that sees craft elevated to a fine art-craft objects moved from pantry shelves to museum vitrines and craftworkers from hobbyists to professionals. The roadside shops introduced a business model that, 70 years later, is widely experienced on a very different but equally "super" highway, the Internet, and their story is a chapter in the pre-history of the modern crafts movement.

Author: Bruce A. Austin
Publisher: State University of New York Press
Published: 12/02/2023
Pages: 258
Binding Type: Paperback
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.58d
ISBN: 9781438493299

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