Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice by Jin, Yan
Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice by Jin, Yan

Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit...
$199.88 AUD
$199.88 AUD
SKU: 9780367687144
Product Type: Books
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Author: Yan Jin
Format: Paperback
Language: English
Subtotal: $199.88
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Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice by Jin, Yan

Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice

$199.88
Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice by Jin, Yan

Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice

$199.88
Author: Yan Jin
Format: Paperback
Language: English
Description

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.

This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness.

This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.



Author: Yan Jin
Publisher: Routledge
Published: 08/01/2022
Pages: 270
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.21h x 6.14w x 0.61d
ISBN: 9780367687144

This title is not returnable
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