Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary by Berry, Charlena

Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary

Stigma is a process by which the reaction of others spoils normal identity.-Erving GoffmanAs a cannabis retailer,...
$67.93 AUD
$67.93 AUD
SKU: 9781544528922
Product Type: Books
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Author: Charlena Berry
Format: Hardcover
Language: English
Subtotal: $67.93
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Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary by Berry, Charlena

Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary

$67.93

Breaking the Stigma: Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary

$67.93
Author: Charlena Berry
Format: Hardcover
Language: English
Stigma is a process by which the reaction of others spoils normal identity.-Erving Goffman


As a cannabis retailer, you face the same challenges as every business today, but there are more obstacles for you than the local brick-and-mortar shops or dominating online stores.


Being successful means creating a customer experience fueled by a thorough understanding of the consumer. For retailers in the still newly forming cannabis industry, this knowledge only comes from breaking through barriers of a deeply ingrained stigma-one with catastrophic consequences.


In Breaking the Stigma, Fortune 500 business executive Charlena Berry provides a framework for becoming a prosperous cannabis retailer, showing you how to overcome your product's negative connotations and impart vital, need-to-know truths about your industry. With first-hand experience with the devastating opioid endemic, Charlena's fight for cannabis's legitimacy is a personal one. She shares decades of business insight to show you how to gain market share using traditional retail strategies to improve the customer experience and ultimately gain profitability. Insure your business and product sustainability and be part of the solution to society's deadliest problem with this emotionally driven, fact-based strategy for long-term success.



Author: Charlena Berry
Publisher: Zepplyn Publishing
Published: 03/21/2022
Pages: 260
Binding Type: Hardcover
Weight: 1.18lbs
Size: 9.00h x 6.00w x 0.75d
ISBN: 9781544528922


Review Citation(s):
Kirkus Reviews 01/01/0001

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