Building Digital Culture: A Practical Guide to Successful Digital Transformation

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims...
€59,45 EUR
€59,45 EUR
SKU: 9780749479657
Product Type: Books
Please hurry! Only 843 left in stock
Author: Daniel Rowles
Format: Paperback
Language: English
Subtotal: €59,45
10 customers are viewing this product
Building Digital Culture: A Practical Guide to Successful Digital Transformation by Rowles, Daniel

Building Digital Culture: A Practical Guide to Successful Digital Transformation

€59,45

Building Digital Culture: A Practical Guide to Successful Digital Transformation

€59,45
Author: Daniel Rowles
Format: Paperback
Language: English

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category

Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.

Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

Author: Daniel Rowles, Thomas Brown
Publisher: Kogan Page
Published: 01/31/2017
Pages: 264
Binding Type: Paperback
Weight: 0.82lbs
Size: 9.21h x 6.14w x 0.55d
ISBN: 9780749479657

About the Author

Daniel Rowles has worked on client and agency sides of digital marketing for almost 20 years. He is a Course Director for the Chartered Institute of Marketing (CIM), lecturer at Imperial College London, CEO of TargetInteret.com and lead judge for the CIM Marketing Excellence Awards. He is also the host of the Digital Marketing Podcast, an iTunes top 10 business podcast.

Thomas Brown is a consultant and executive advisor on marketing and digital transformation. Formerly Director of Strategy and Marketing at CIM, he is the architect of more than 35 major research and thought leadership initiatives.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products