Creativity 101

What makes us creative? How can organizations, schools, or parents inspire people to be more creative? How do we even start to define the topic in thefirst place? Now in its second edition, this bestselling introductory text' written by one of the world' s leading experts on the psychology of creativity' iscompletely updated and expanded to reflect the tremendous growth in this field. In a restructured, reader-friendly format, the text surveys the latesttheories and research to provide key information about what we know (and don' t know) about creativity. It addresses how creativity operates both onindividual and on social/environmental levels, how it is defined and measured, and several hot debates in the field, such as creativity' s uncertainrelationship to mental illness. Grounded in psychological research from clinical, industrial, social, cognitive, evolutionary, and developmentalperspectives, this text also draws on classic and current findings from neuroscience, business, education, engineering, and biology.

This much-praised book is an ideal brief and affordable text for courses on creativity in psychology, education, business, and other fields, as well ascross-disciplinary seminars and programs in creativity studies.

New to the Second Edition:

• Completely updated and expanded with new theories and frameworks and including the latest research
• Restructured to enhance flow of information and ease of use
• New coverage of how creativity can be improved at the level of the individual and the environment, measuring creativity, and creativity across cultures

is a professor of educational psychology at the Neag School of Education at the University of Connecticut. An internationally recognized leader in the field of creativity, he is the author/editor of more than 35 books, including the

(2010) and

(2014), and more than 250 papers. Dr. Kaufman was a cofounding editor of both

and

; he currently edits the

. He has won the Torrance Award from the National Association for Gifted Children, the Berlyne and Farnsworth Awards from the American Psychological Association (APA), and Mensa's research award. A former president of APA's Division 10, Dr. Kaufman is a popular media expert on creativity. He has appeared on CNN, on NPR, at the 92nd Street Y, and in

, and narrated the comic book documentary

. He is also a playwright/lyricist whose musical

made its New York City debut in 2015.