Cross-Cultural Selling for Dummies

Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need...
€31,35 EUR
€31,35 EUR
SKU: 9780470377017
Product Type: Books
Please hurry! Only 165 left in stock
Author: Michael Soon Lee
Format: Paperback
Language: English
Subtotal: €31,35
10 customers are viewing this product
Cross-Cultural Selling for Dummies by Soon Lee, Michael

Cross-Cultural Selling for Dummies

€31,35

Cross-Cultural Selling for Dummies

€31,35
Author: Michael Soon Lee
Format: Paperback
Language: English
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.

This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:

  • Reach out to multicultural customers
  • Develop strong relationships
  • Adapt your sales presentations and techniques
  • Clear language barriers
  • Boost your street cred
  • Present appealing financing options
  • Create a foundation for long-term success
  • Handle negotiations with skilled hagglers
  • Recognize and overcome objections
  • Adopt techniques to close the sale
  • Create a strong referral base
  • Avoid cultural conflicts
  • Maintain a diverse sales team

You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how



Author: Michael Soon Lee, Ralph R. Roberts
Publisher: For Dummies
Published: 11/01/2008
Pages: 384
Binding Type: Paperback
Weight: 1.25lbs
Size: 9.16h x 7.40w x 0.82d
ISBN: 9780470377017


Award: Axiom Business Book Awards - Bronze Medal Winner

About the Author
Michael Soon Lee, MBA, is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books.

Ralph R. Roberts is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products