Crystallizing Public Opinion

Crystallizing Public OpinionIn the ten years that have elapsed since this book was written, events of profound...
€6,35 EUR
€6,35 EUR
SKU: gb-61364-ebook
Product Type: Books
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Author: Bernays, Edward L.,1891-1995
Format: eBook
Language: English
Subtotal: €6,35
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Crystallizing Public Opinion

Crystallizing Public Opinion

€6,35

Crystallizing Public Opinion

€6,35
Author: Bernays, Edward L.,1891-1995
Format: eBook
Language: English

Crystallizing Public Opinion

In the ten years that have elapsed since this book was written, events of profound importance have taken place. During this period, many of the principles set forth in the book have been put to the test and have been proven true. The book, for instance, emphasized ten years ago that industrial organizations dealing with the public must take public opinion into consideration in the conduct of their affairs. We have seen cases in the past decade where the public has actually stepped in and publicly supervised industries which refused to recognize this truth. The field of public relations counsel has developed tremendously in this period. But the broad basic principles, as originally set forth, are as valid today as they were then, when the profession was a comparatively new one. It seems appropriate that this new edition, for which the publishers have asked me to write a new foreword, should appear at a time when the new partnership of government, labor and industry has brought public relations and itsiv problems to the fore. The old group relationships that make up our society have undergone and are undergoing marked changes. The peaceful harmonizing of all the new conflicting points of view will be dependent, to a great extent, upon an understanding and application by leaders of public relations and its technique. ......Buy Now (To Read More)

Product details

Ebook Number: 61364
Author: Bernays, Edward L.
Release Date: Feb 10, 2020
Format: eBook
Language: English

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