Customer Relationship Management: How To Develop and Execute a CRM Strategy by Pearce, Michael
Customer Relationship Management: How To Develop and Execute a CRM Strategy by Pearce, Michael

Customer Relationship Management: How To Develop and Execute a CRM Strategy

CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution....
€37,61 EUR
€37,61 EUR
SKU: 9781953349644
Product Type: Books
Please hurry! Only 399 left in stock
Author: Michael Pearce
Format: Paperback
Language: English
Subtotal: €37,61
10 customers are viewing this product
Customer Relationship Management: How To Develop and Execute a CRM Strategy by Pearce, Michael

Customer Relationship Management: How To Develop and Execute a CRM Strategy

€37,61
Customer Relationship Management: How To Develop and Execute a CRM Strategy by Pearce, Michael

Customer Relationship Management: How To Develop and Execute a CRM Strategy

€37,61
Author: Michael Pearce
Format: Paperback
Language: English
Description

CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.

This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.

The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.



Author: Michael Pearce
Publisher: Business Expert Press
Published: 03/08/2021
Pages: 212
Binding Type: Paperback
Weight: 0.64lbs
Size: 9.00h x 6.00w x 0.45d
ISBN: 9781953349644

About the Author
A Fellow of the Institute of Consulting, Mike Pearce's career spans senior positions in corporate management, management consultancy and running his own businesses; all under the general umbrella of sales, marketing and CRM. The breadth and depth of his career experience has enabled him to observe and draw practical insights on CRM and its role in the business model. These are aptly summarized, articulated and shared in this book.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR
Example product title
€37,61 EUR
€37,61 EUR

Recently Viewed Products