Designing Type

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable...
€70,38 EUR
€70,38 EUR
SKU: 9780300249927
Product Type: Books
Please hurry! Only 33 left in stock
Author: Karen Cheng
Format: Paperback
Language: English
Subtotal: €70,38
10 customers are viewing this product
Designing Type by Cheng, Karen

Designing Type

€70,38

Designing Type

€70,38
Author: Karen Cheng
Format: Paperback
Language: English
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age

In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type--what designers need to consider, their rationale, and issues of accessibility--in the context of contemporary processes for the digital age.

Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Author: Karen Cheng
Publisher: Yale University Press
Published: 10/20/2020
Pages: 248
Binding Type: Paperback
Weight: 2.15lbs
Size: 10.90h x 8.40w x 0.80d
ISBN: 9780300249927


Review Citation(s):
Choice 03/01/2021

About the Author

Karen Cheng is a graphic designer and professor in the visual communications program at the University of Washington, Seattle.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products