Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card [With Access Code] by Granger, Michele M.

Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card [With Access Code]

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola,...
$377.50 AUD
$377.50 AUD
SKU: 9781501334245
Product Type: Books
Please hurry! Only 0 left in stock
Author: Michele M. Granger
Format: Paperback
Language: English
Subtotal: $377.50
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Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card [With Access Code] by Granger, Michele M.

Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card [With Access Code]

$377.50

Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card [With Access Code]

$377.50
Author: Michele M. Granger
Format: Paperback
Language: English

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US
Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.

STUDIO Resources
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions
- Download sample forms and templates for business plan development
- Practice your skills with assignments tailored for each chapter

This bundle includes Fashion Entrepreneurship, 3rd edition and Fashion Entrepreneurship STUDIO Access Card.

Author: Michele M. Granger, Tina M. Sterling, Ann Cantrell
Publisher: Fairchild Books
Published: 02/07/2019
Binding Type: Paperback
Weight: 2.00lbs
Size: 11.10h x 8.40w x 0.80d
ISBN: 9781501334245

About the Author

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US.

Ann Cantrell is an Assistant Professor in the Fashion Business Management Department at the Fashion Institute of Technology (FIT), US and owner of Annie's Blue Ribbon General Store in Brooklyn, NY.

Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the US.


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