Fitness Fiesta!: Selling Latinx Culture Through Zumba by Rivera-Rideau, Petra R.
Fitness Fiesta!: Selling Latinx Culture Through Zumba by Rivera-Rideau, Petra R.

Fitness Fiesta!: Selling Latinx Culture Through Zumba

As a fitness brand, Zumba Fitness has cultivated a devoted fan base of fifteen million participants spread...
$110.46 AUD
$110.46 AUD
SKU: 9781478030812
Product Type: Books
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Author: Petra R. Rivera-Rideau
Format: Paperback
Language: English
Subtotal: $110.46
Fitness Fiesta!: Selling Latinx Culture Through Zumba by Rivera-Rideau, Petra R.

Fitness Fiesta!: Selling Latinx Culture Through Zumba

$110.46
Fitness Fiesta!: Selling Latinx Culture Through Zumba by Rivera-Rideau, Petra R.

Fitness Fiesta!: Selling Latinx Culture Through Zumba

$110.46
Author: Petra R. Rivera-Rideau
Format: Paperback
Language: English
Description
As a fitness brand, Zumba Fitness has cultivated a devoted fan base of fifteen million participants spread across 180 countries. In Fitness Fiesta! Petra R. Rivera-Rideau analyzes how Zumba uses Latin music and dance to create and sell a vision of Latinness that's tropical, hypersexual, and party-loving. Rivera-Rideau focuses on the five tropes that the Zumba brand uses to create this Latinness: authenticity, fiesta, fun, dreams, and love. Closely examining videos, ads, memes, and press coverage as well as interviews she conducted with instructors, Rivera-Rideau traces how Zumba Fitness constructs its ideas of Latinx culture by carefully balancing a longing for apparent authenticity with a homogenization of a marketable "south of the border"-style vacation. She shows how Zumba Fitness claims to celebrate Latinx culture and diversity while it simultaneously traffics in the same racial and ethnic stereotypes that are used to justify racist and xenophobic policies targeting Latinx communities in the United States. In so doing, Rivera-Rideau demonstrates not only the complex relationship between Latinidad and neoliberal, postracial America but also what that relationship means for the limits and possibilities of multicultural citizenship today.

Author: Petra R. Rivera-Rideau
Publisher: Duke University Press
Published: 09/27/2024
Pages: 240
Binding Type: Paperback
Weight: 0.79lbs
Size: 9.00h x 6.00w x 0.55d
ISBN: 9781478030812

About the Author
Petra R. Rivera-Rideau is Associate Professor of American Studies at Wellesley College and author of Remixing Reggaetón: The Cultural Politics of Race in Puerto Rico, also published by Duke University Press.
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