Green Marketing in Emerging Economies: A Communications Perspective

Section 1: Green Communications and PositioningChapter 1: Green Integrated Marketing Communications in Africa by Dr Kojo Kakra...
€351,11 EUR
€351,11 EUR
SKU: 9783030825744
Product Type: Books
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Author: Emmanuel Mogaji
Format: Paperback
Language: English
Subtotal: €351,11
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Green Marketing in Emerging Economies: A Communications Perspective by Mogaji, Emmanuel

Green Marketing in Emerging Economies: A Communications Perspective

€351,11

Green Marketing in Emerging Economies: A Communications Perspective

€351,11
Author: Emmanuel Mogaji
Format: Paperback
Language: English

Section 1: Green Communications and Positioning

Chapter 1: Green Integrated Marketing Communications in Africa by Dr Kojo Kakra Twum and Dr Andrews Agya Yalle

Chapter 2: Green Integrated Marketing Communications: An Asian-African Comparative Study by Dr Genevieve Bosah.

Chapter 3: Environmentalist Political Communication: Nation-branding and Political Socialization Through Environmentalism by Prof. Ahmet İlkay Ceyhan

Chapter 4: Green Positioning Strategies by Dr Abdul-Hamid.

Section 2: Green Washing

CHAPTER 5: Green Positioning: A Focus on South and India by Dr Meenakshi Gujral

Chapter 6: Greenwashing by Dr Gül Kaner

Chapter 7: A Critical Approach to Corporate Greenwashing Activities Under the Roof of Corporate Social Responsibility by Dr Banu Bertan

Chapter 8: Green Washing, Green Knowledge and Green Communications: Exploring the Links by Dr Hilda Dondolo

Section 3: Managing Green Branding Marketing:: Traditional, Digital and Service Perspectives

CHAPTER 9: Green Branding by Dr Derya Yalçın

Chapter 10: Green Marketing in the Online environment by Dr Moses Moshe Vhukeya

Chapter 11: Green Service Innovation and Servitization by Dr Ufuk Gür

Chapter 12: Opportunities and Challenges in Green Marketing by Dr Daniel Ofori



Author: Emmanuel Mogaji
Publisher: Palgrave MacMillan
Published: 01/05/2023
Pages: 279
Binding Type: Paperback
Weight: 0.79lbs
Size: 8.27h x 5.83w x 0.63d
ISBN: 9783030825744

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