Introduction to Strategic Public Relations

The management function which focuses on controlling and manipulating the release and spread of information between various...
$406.80 AUD
$406.80 AUD
SKU: 9781639893126
Product Type: Books
Please hurry! Only 264 left in stock
Author: Alexandra Moore
Format: Hardcover
Language: English
Subtotal: $406.80
10 customers are viewing this product
Introduction to Strategic Public Relations by Moore, Alexandra

Introduction to Strategic Public Relations

$406.80

Introduction to Strategic Public Relations

$406.80
Author: Alexandra Moore
Format: Hardcover
Language: English
The management function which focuses on controlling and manipulating the release and spread of information between various individuals or organizations is known as public relations. Its key objective is to provide specific information to various stakeholders such as partners, investors, public, etc. and persuade them into maintaining a positive attitude towards an organization or its leadership. Strategic public relations integrate public relation tactics into marketing plans. It attempts to work towards a definable goal which supports the growth of businesses. Strategic public relations identify a goal and then employ various tools of communication to achieve it. It focuses on making an efficient use of influencers who could reach the target audience easily. Some of the advantages of strategic public relations are increased the longevity of the company, lead generation, building of trust and better awareness. The topics included in this book on strategic public relations are of utmost significance and bound to provide incredible insights to readers. It is appropriate for students seeking detailed information in this area as well as for experts. The extensive content of this book provides the readers with a thorough understanding of the subject.

Author: Alexandra Moore
Publisher: States Academic Press
Published: 09/20/2022
Pages: 243
Binding Type: Hardcover
Weight: 1.41lbs
Size: 10.00h x 7.00w x 0.56d
ISBN: 9781639893126

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products