Kundenbeziehungsmanagement Im Digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen by Kreutzer, Ralf T.

Kundenbeziehungsmanagement Im Digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen

Vor dem Hintergrund des intensiven Wettbewerbs gehort es zu den zentralen Aufgaben des Marketings, nicht nur moglichst...
€114,22 EUR
€114,22 EUR
SKU: 9783170262690
Product Type: Books
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Author: Ralf T. Kreutzer
Format: Paperback
Language: German
Subtotal: €114,22
Kundenbeziehungsmanagement Im Digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen by Kreutzer, Ralf T.

Kundenbeziehungsmanagement Im Digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen

€114,22

Kundenbeziehungsmanagement Im Digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen

€114,22
Author: Ralf T. Kreutzer
Format: Paperback
Language: German
Vor dem Hintergrund des intensiven Wettbewerbs gehort es zu den zentralen Aufgaben des Marketings, nicht nur moglichst effektiv und effizient neue Kunden zu gewinnen, sondern vor allem diese Neukunden und naturlich auch die sog. Bestandskunden dauerhaft zu binden. Der vorliegende Band vermittelt im Rahmen der Reihe zur Kundenzentrierten Unternehmensfuhrung die Grundlagen und zentralen Konzepte des sog. Kundengewinnungs-, Kundenbindungs- und Kundenruckgewinnungsmanagements, das fur die Investitions- wie Konsumguterproduzenten sowie fur Handels- und weitere Dienstleistungsunternehmen gleichermassen von grosser Bedeutung ist.

Author: Ralf T. Kreutzer
Publisher: Kohlhammer
Published: 11/04/2015
Pages: 256
Binding Type: Paperback
Weight: 0.85lbs
ISBN: 9783170262690
Language: German

About the Author
Prof. Dr. Ralf T. Kreutzer lehrt Marketing an der Hochschule fur Wirtschaft und Recht, Berlin und berat zahlreiche nationale und internationale Unternehmen.


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