Law & Advertising: A Guide to Current Legal Issues

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing...
$441.68 AUD
$441.68 AUD
SKU: 9781442244887
Product Type: Books
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Author: Dean K. Fueroghne
Format: Hardcover
Language: English
Subtotal: $441.68
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Law & Advertising: A Guide to Current Legal Issues by Fueroghne, Dean K.

Law & Advertising: A Guide to Current Legal Issues

$441.68

Law & Advertising: A Guide to Current Legal Issues

$441.68
Author: Dean K. Fueroghne
Format: Hardcover
Language: English
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield Publishers
Published: 03/01/2017
Pages: 398
Binding Type: Hardcover
Weight: 1.95lbs
Size: 10.20h x 7.30w x 1.10d
ISBN: 9781442244887

About the Author
Dean K. Fueroghne has been in advertising for over forty-five years, working as an art director, advertising manager, and creative director for agencies including Ogilvy & Mather, DDB/Needham, Bozell/Jacobs, and as president of his own agency, Mousetrap Advertising and Marketing. His clients have included Microsoft, Hyatt Hotels, Jaguar Automobiles, AT&T, Taco Bell, McKesson, 20th Century Fox, Sebastiani & Sons Winery, and Alpine Car Audio, among others. He has taught advertising law at the University of California at Los Angeles and was adjunct professor at Pierce College in California. Fueroghne has also testified as an expert witness in numerous marketing and advertising-related court cases.

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