Make It New: A History of Silicon Valley Design by Katz, Barry M.
Make It New: A History of Silicon Valley Design by Katz, Barry M.

Make It New: A History of Silicon Valley Design

The role of design in the formation of the Silicon Valley ecosystem of innovation.California's Silicon Valley is...
$45.18 AUD
$45.18 AUD
SKU: 9780262533591
Product Type: Books
Please hurry! Only 0 left in stock
Author: Barry M. Katz
Format: Paperback
Language: English
Subtotal: $45.18
10 customers are viewing this product
Make It New: A History of Silicon Valley Design by Katz, Barry M.

Make It New: A History of Silicon Valley Design

$45.18
Make It New: A History of Silicon Valley Design by Katz, Barry M.

Make It New: A History of Silicon Valley Design

$45.18
Author: Barry M. Katz
Format: Paperback
Language: English
Description
The role of design in the formation of the Silicon Valley ecosystem of innovation.

California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously "Designed in California," but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage.

Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies--including IDEO, frog, and Lunar--and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply "design thinking" to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader--including Douglas Engelbart, Steve Jobs, and Don Norman--Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation.



Author: Barry M. Katz
Publisher: MIT Press
Published: 04/21/2017
Pages: 280
Binding Type: Paperback
Weight: 1.00lbs
Size: 8.70h x 5.60w x 0.60d
ISBN: 9780262533591
Audience: Young Adult

About the Author
Barry M. Katz is Professor of Industrial and Interaction Design at California College of the Arts, Consulting Professor in the Design Group, Department of Mechancial Engineering, at Stanford University, and Fellow at IDEO, Inc. He is coauthor of Change by Design, with Tim Brown, and NONOBJECT, with Branko Lukic (MIT Press).

An internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD). He is the author of Design by Numbers, The Laws of Simplicity, and Redesigning Leadership, all published by The MIT Press.


This title is only available via back order
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD
Example product title
$45.18 AUD
$45.18 AUD

Recently Viewed Products