Managing Strategic Design by Holland, Ray

Managing Strategic Design

This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design...
€137,84 EUR
€137,84 EUR
SKU: 9781137325945
Product Type: Books
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Author: Ray Holland
Format: Paperback
Language: English
Subtotal: €137,84
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Managing Strategic Design by Holland, Ray

Managing Strategic Design

€137,84

Managing Strategic Design

€137,84
Author: Ray Holland
Format: Paperback
Language: English

This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure - comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward - a strong link is made between design and marketing and the delivery of design-led branding.

This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.

Author: Ray Holland, Busayawan Lam
Publisher: Red Globe Press
Published: 11/20/2014
Pages: 356
Binding Type: Paperback
Weight: 1.19lbs
Size: 9.10h x 6.10w x 0.80d
ISBN: 9781137325945

About the Author
Ray Holland is Honorary Associate Professor, Brunel University, UK.

Busayawan Lam is a Lecturer at Brunel University, UK.

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