Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing...
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
SKU:
9781544512402
Product Type:
Books
Please hurry! Only 477 left in stock
Couldn't load pickup availability
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Mindstate Marketing. In Marketing to Mindstates, Will Leach, founder of The Mindstate Group, a leading behavior research and marketing consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to designing marketing creative that compels people to listen, care, and act. "Will Leach has done a great job with his first book, Marketing to Mindstates. He's taken what could be a complex topic and really simplified it into an easy-to-read and understandable format. Additionally, he gives great examples of how you can apply his process to your own brands that are very actionable. Definitely worth the read."
-Regan Ebert, Senior Vice President of Marketing, Dr Pepper Snapple Group "Marketing to Mindstates is an amazing secret weapon for any marketer or business leader looking to understand their consumers better or gain an edge in driving actionable insights to transform their strategy. Will has such a gift for taking supercomplex theory and his years of experience and breaking it down into accessible concepts that made it simple to understand and implement in my own business. Highly recommended!"
-Michael Messersmith, General Manager, Oatly "Will Leach is a passionate man, a deep thinker, and has a mind that constantly moves at 100 mph. All of this is present in his book, Marketing to Mindstates. Yet, what really comes through is the clarity with which he talks about the behavioral sciences in the context of everyday marketing and how all of us can apply his model in both marketing and research. The book is full of fascinating examples, clear ideas for implementation, and yes, passion for the subject matter. Every marketer and researcher should have this on their bedside table."
-Simon Chadwick, Managing Partner, Cambiar Consulting "This book is really engaging and relatable, especially to those of us who have worked in consumer/shopper insights. As a fellow student of behavioral science, I know this stuff can be overwhelming and a challenge to make sense of. Will has done an impressive job of making sense of behavioral design and saving the rest of us from having to go through the effort to get there on our own."
-Phil McGee, President, Decision Breakers, and Host of Shoppernomics Podcast "I highly recommend Marketing to Mindstates to anybody who wants to apply behavioral science to improve their marketing. Not only is Marketing to Mindstates a thorough science-based book, but Leach's Mindstate Activation Model is communicated in a clear, approachable way, making these concepts very actionable for anybody to use. If the goal of the book is to be a 'practical guide' to applying behavior design to research and marketing, that goal has been reached."
-Eric Singler, Global CEO, BVA Nudge Unit
Author: Will Leach
Publisher: Lioncrest Publishing
Published: 10/09/2018
Pages: 260
Binding Type: Paperback
Weight: 0.73lbs
Size: 8.50h x 5.50w x 0.59d
ISBN: 9781544512402
This title is not returnable
-Regan Ebert, Senior Vice President of Marketing, Dr Pepper Snapple Group "Marketing to Mindstates is an amazing secret weapon for any marketer or business leader looking to understand their consumers better or gain an edge in driving actionable insights to transform their strategy. Will has such a gift for taking supercomplex theory and his years of experience and breaking it down into accessible concepts that made it simple to understand and implement in my own business. Highly recommended!"
-Michael Messersmith, General Manager, Oatly "Will Leach is a passionate man, a deep thinker, and has a mind that constantly moves at 100 mph. All of this is present in his book, Marketing to Mindstates. Yet, what really comes through is the clarity with which he talks about the behavioral sciences in the context of everyday marketing and how all of us can apply his model in both marketing and research. The book is full of fascinating examples, clear ideas for implementation, and yes, passion for the subject matter. Every marketer and researcher should have this on their bedside table."
-Simon Chadwick, Managing Partner, Cambiar Consulting "This book is really engaging and relatable, especially to those of us who have worked in consumer/shopper insights. As a fellow student of behavioral science, I know this stuff can be overwhelming and a challenge to make sense of. Will has done an impressive job of making sense of behavioral design and saving the rest of us from having to go through the effort to get there on our own."
-Phil McGee, President, Decision Breakers, and Host of Shoppernomics Podcast "I highly recommend Marketing to Mindstates to anybody who wants to apply behavioral science to improve their marketing. Not only is Marketing to Mindstates a thorough science-based book, but Leach's Mindstate Activation Model is communicated in a clear, approachable way, making these concepts very actionable for anybody to use. If the goal of the book is to be a 'practical guide' to applying behavior design to research and marketing, that goal has been reached."
-Eric Singler, Global CEO, BVA Nudge Unit
Author: Will Leach
Publisher: Lioncrest Publishing
Published: 10/09/2018
Pages: 260
Binding Type: Paperback
Weight: 0.73lbs
Size: 8.50h x 5.50w x 0.59d
ISBN: 9781544512402
This title is not returnable
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Related Products
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Recently Viewed Products
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
Example product title
- €32,78 EUR
- €32,78 EUR
- Unit price
- per
- Choosing a selection results in a full page refresh.