Neurogiving: The Science of Donor Decision-Making by Koshy, Cherian

Neurogiving: The Science of Donor Decision-Making

A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making In Neurogiving: The Science...
$41.78 AUD
$41.78 AUD
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Author: Cherian Koshy
Format: Hardcover
Language: English
Subtotal: $41.78

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Neurogiving: The Science of Donor Decision-Making by Koshy, Cherian

Neurogiving: The Science of Donor Decision-Making

$41.78

Neurogiving: The Science of Donor Decision-Making

$41.78
Author: Cherian Koshy
Format: Hardcover
Language: English

A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making

In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating.

Neurogiving integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment.

Readers will also find:

  • Illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts
  • Accessible descriptions of the reasons people give and why they might give repeatedly
  • The potential role for artificial intelligence and machine learning in donor engagement and personalization

Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, Neurogiving is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.

Author: Cherian Koshy
Publisher: Wiley
Published: 12/09/2025
Pages: 256
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.18h x 6.34w x 1.02d
ISBN: 9781394370450

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