Positioning: The Battle for Your Mind by Ries, Al
Positioning: The Battle for Your Mind by Ries, Al

Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes...
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Author: Al Ries
Format: Paperback
Language: English
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Positioning: The Battle for Your Mind by Ries, Al

Positioning: The Battle for Your Mind

$33.89
Positioning: The Battle for Your Mind by Ries, Al

Positioning: The Battle for Your Mind

$33.89
Author: Al Ries
Format: Paperback
Language: English
Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.



Author: Al Ries,Jack Trout
Publisher: McGraw-Hill Companies
Published: 01/03/2001
Pages: 224
Binding Type: Paperback
Weight: 0.50lbs
Size: 7.90h x 5.30w x 0.50d
ISBN: 9780071373586

About the Author

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.


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