Rebel Leadership: Why It Pays to Break the Rules to Be Successful in Business and Life

A rags to riches story about a young Venezuelan boy who chased his dreams and rose to success, founding a near billion-dollar company.

Having grown up poor in Venezuela and without a high school diploma, Luis Urdaneta's future did not look big or bright. Yet, a rebel since childhood, he did not let his circumstances define him and decided he would change his life for the better.

He received his first taste of success as a direct salesperson for Tupperware, where he met mentors who taught him what it took to make it to the top. That, combined with his belief in himself, helped him achieve great success. Then at only thirty-nine, he lost everything when he turned away from direct sales--his true passion.

However, he reset his focus, returning to direct sales and launching his own direct sales company in Venezuela. He soon realized he needed to push for new levels, so surrounded with trusted teammates and family, he began chasing the American Dream. The MONAT brand was introduced to market, selling high-end beauty products, and has since become a near-billion-dollar company.

In Rebel Leadership, Urdaneta shares the key character traits required to achieve your dreams and goals. You'll learn how he developed his rebel leadership style and why he believes that, just like him, you can become successful by dreaming big. Hint: it takes a lot of hard work, discipline, and never giving up.

You'll be inspired by his rags to riches story and learn what makes a true rebel leader in life and in business. As Luis says, "If you behave like a leader, act every day with faith, believe in yourself, and have a clear true north, you will achieve success."

Author: Luis Urdaneta
Publisher: Maxwell Leadership
Published: 04/11/2023
Pages: 288
Binding Type: Hardcover
Weight: 1.02lbs
Size: 9.25h x 6.33w x 1.09d
ISBN: 9798887100128

About the Author
A first-generation direct-sales entrepreneur, Luis Urdaneta is passionate about inspiring new generations of entrepreneurs.

After launching a very successful direct selling company in Latin America, Sr. Luis and Ray Urdaneta, his son, cofounded ALCORA GROUP, which is MONAT Global's parent company. MONAT is a multinational company that has been named one of the Top 55 beauty companies in the world by Beauty Inc and one of the Top 23 Direct Sales companies in the world by DSN. MONAT focuses on offering high-end, naturally based products that are innovative and efficacious.

Luis is passionate about the direct sales industry. He joined his first company when he was only a teenager and quickly worked his way to the top of its sales distributors. Now, after forty years, he has not only learned how to be a successful field rep, he has also learned how to be a successful leader on the corporate side of the business as well.

Luis believes sharing his own rich experiences and passing on wisdom in order to make life better for others is truly his life's best work. He is a passionate, dedicated, and disciplined leader who says he will never stop working because when you love what you do, it's not work at all.

Luis lives in Miami, Florida, with his wife, Leudin, and their two daughters, Luisana and Nicole.

Follow the Rebel Leadership story at: www.rebelleadershipbook.com.

Follow Luis Urdaneta on Instagram at: @luisurdaneta.f

Empresario de venta directa de primera generación, la pasión de Luis Urdaneta es inspirar a las nuevas generaciones de empresarios.

Después de lanzar una empresa de venta directa de gran éxito en América Latina, el Sr. Luis y Ray Urdaneta, su hijo, fundaron juntos ALCORA GROUP, que más adelante dió lugar a la creación de MONAT Global, una compañía de belleza multinacional, enfocada a ofrecer productos de primera calidad y de base natural de gran eficacia.

Luis es un apasionado de la industria de la venta directa; se unió a su primera empresa cuando era sólo un adolescente y rápidamente llegó a la cima. Ahora, después de cuarenta años, no sólo se convirtió en un representante de campo exitoso, sino que también se transformó en un gran líder corporativo.

Compartir sus valiosas experiencias y transmitir conocimientos para mejorar la vida de los demás es realmente su pasio, es de hecho "el mejor trabajo que existe en la vida', dice Luis. Es un líder apasionado, dedicado y disciplinado que dice que nunca dejará de trabajar, porque cuando amas lo que haces, no se siente como trabajo.