Social Media: How to Engage, Share, and Connect, Fourth Edition

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to...
€81,90 EUR
€81,90 EUR
SKU: 9781538154427
Product Type: Books
Please hurry! Only 495 left in stock
Author: Regina Luttrell
Format: Paperback
Language: English
Subtotal: €81,90
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Social Media: How to Engage, Share, and Connect, Fourth Edition by Luttrell, Regina

Social Media: How to Engage, Share, and Connect, Fourth Edition

€81,90

Social Media: How to Engage, Share, and Connect, Fourth Edition

€81,90
Author: Regina Luttrell
Format: Paperback
Language: English
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: -Chapter objectives and learning outcomes -Social Media Expert profiles -Theory into Practice boxes -#LRNSMPR (Learn Social Media and Public Relations) boxes -Comprehensive glossary of terms -Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template

Author: Regina Luttrell
Publisher: Rowman & Littlefield Publishers
Published: 07/08/2021
Pages: 264
Binding Type: Paperback
Weight: 1.02lbs
Size: 10.00h x 7.00w x 0.55d
ISBN: 9781538154427

About the Author
Regina Luttrell is professor of public relations and social media and associate dean for research and creative activity at Syracuse University. She is the author of Social Media and Society: An Introduction to the Mass Media Landscape and Gen Z: The Superhero Generation.

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