Start for Success: The Entrepreneur's Guide to Start-ups

"This book is probably the most honest, straightforward entrepreneurship book I have ever read," João Fernandes, BuzzStreets

"Packed with practical advice that I had to learn through trial and error. I am going to bulk buy and hand out to any new entrepreneurs on my mentorship program" Rachel Watkyn, Tiny Box Company

THE INSIDE PICTURE OF WHAT IT TAKES TO CREATE A SUCCESSFUL START-UP

Why do some start-ups succeed and others fail?

Why is my business struggling to grow?

Or even how do others manage to get past their fear, raise funds, deal with seemingly impossible challenges?

Find the answers to these questions and more.

Start for Success is about business foundations. If you are thinking of starting a business, it will help you take that next step forward.

If you are growing a business, it will help you ensure you have those foundations solidly in place to do so successfully and sustainably.

And it will give you the true, inside picture of the crazy roller coaster ride that is the life of an entrepreneur.

If you are planning to be an entrepreneur or growing your business, this book is for you

From discussions on mindset to MVPs, fear to finance, sales and marketing to systems, and the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid.

All the major topics are covered and each chapter is packed with thought-provoking ideas that you can use or adapt in your business. The practical advice is illustrated by anecdotes, sometimes funny, sometimes sad, always informative, from leading entrepreneurs and innovators across the globe.

Starting and growing a business will always be full of the unexpected, but you will come to understand that you, too, can overcome virtually anything, if you want to badly enough.

"This book sweeps away the mystery and enigma surrounding entrepreneurship and replaces it with practical guidance and insights" Duane Jackson, serial entrepreneur

"This book reveals what it is really like, and what it really takes to create and grow a successful start-up. I wish I had this book when I started out on my entrepreneurial journey 25 years ago." Steve Bolton, Bolt Partners