Strategic Management: Theory & Cases: An Integrated Approach

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications....
€519,52 EUR
€519,52 EUR
SKU: 9780357716625
Product Type: Books
Please hurry! Only 9 left in stock
Author: Charles W. L. Hill
Format: Paperback
Language: English
Subtotal: €519,52
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Strategic Management: Theory & Cases: An Integrated Approach by Hill, Charles W. L.

Strategic Management: Theory & Cases: An Integrated Approach

€519,52

Strategic Management: Theory & Cases: An Integrated Approach

€519,52
Author: Charles W. L. Hill
Format: Paperback
Language: English
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

Author: Charles W. L. Hill, Melissa A. Schilling
Publisher: Cengage Learning
Published: 04/26/2023
Pages: 712
Binding Type: Paperback
Weight: 3.40lbs
ISBN: 9780357716625

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