The Rhetorical Power of Popular Culture: Considering Mediated Texts

Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition's easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

Author: Deanna D. Sellnow
Publisher: Sage Publications, Inc
Published: 03/21/2017
Pages: 344
Binding Type: Paperback
Weight: 1.15lbs
Size: 9.10h x 7.30w x 0.50d
ISBN: 9781506315218

About the Author
Sellnow, Deanna D.: - Deanna Sellnow is currently a professor of strategic communication in the Nicholson School of Communication at the University of Central Florida. She conducts research in two major areas. The first focuses on strategic instructional communication in a variety of contexts (e.g., classrooms, risk and crisis, health). The second focuses on rhetorical studies of popular culture. She has conducted funded research for the USGS, USDA, Department of Homeland Security, and CDC. Her work is published in refereed national and international journals, as well several books. She has presented her work across the U.S. and in many countries around the world including, Canada, China, Denmark, Egypt, England, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Senegal, Singapore, Spain, Sweden, Turkey, and Vietnam. She and her husband, Tim, have a daughter (Debbie), son (Rick), son-in-law (Scott), and grandson (Lincoln).