True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results by Papke, Edgar
True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results by Papke, Edgar

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

It cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested...
$51.74 AUD
$51.74 AUD
SKU: 9781400245567
Product Type: Books
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Author: Edgar Papke
Format: Paperback
Language: English
Subtotal: $51.74
True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results by Papke, Edgar

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

$51.74
True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results by Papke, Edgar

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

$51.74
Author: Edgar Papke
Format: Paperback
Language: English
Description

It cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested in the roles, expectations, and goals of every member of the organization.

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company's ability to provide value to its customers.

True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to:

  • Decipher customer expectations
  • Define the brand as a solution to the customer's needs
  • Turn the unique selling proposition into the mission
  • And much more

You can replace the tires on a car, but if you don't fix the alignment, you still won't drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.



Author: Edgar Papke
Publisher: Amacom
Published: 07/02/2024
Pages: 240
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.98h x 5.91w x 0.79d
ISBN: 9781400245567
Audience: Young Adult
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