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Effective Management of Nonprofit Organizations: Leading Relationships
with Stakeholders provides practical information, rooted in organizational
behavior theory, for the effective and successful management of nonprofit
organizations and key stakeholder groups. The book enables the reader
to identify the ways in which application of management principles and
theory varies between nonprofit and for-profit organizations. It also
offers a path to develop the skills necessary to lead a nonprofit, enact
organizational change, and create strategic plans, as well as recognize
and engage with revenue mechanisms. Using case studies and narrative
examples, the book provides the basis for the key skills, including
marketing, accounting, entrepreneurship, governance, fundraising, and of
course leadership and management. Structured around the key themes of
staff, volunteers, donors, and community, topics include diversity, ethics,
decision-making, culture, conflict, volunteer engagement, fundraising and
stewardship, grants, foundations, PR, lobbying and government relations,
and others.
This book is ideal for college students undertaking a nonprofit management
course.
Melissa Newman is Associate Professor, Educator of Management at the University of Cincinnati's Lindner College of Business.
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