The Power of Framing: Creating the Language of Leadership by Fairhurst, Gail T.

The Power of Framing: Creating the Language of Leadership

"This updated edition explores the basic components of the framing process including communication goals, mental models, context,...
$160.09 SGD
$160.09 SGD
SKU: 9780470494523
Product Type: Books
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Author: Gail T. Fairhurst
Format: Hardcover
Language: English
Subtotal: $160.09
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The Power of Framing: Creating the Language of Leadership by Fairhurst, Gail T.

The Power of Framing: Creating the Language of Leadership

$160.09

The Power of Framing: Creating the Language of Leadership

$160.09
Author: Gail T. Fairhurst
Format: Hardcover
Language: English
"This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts"--

Author: Gail T. Fairhurst
Publisher: Jossey-Bass
Published: 11/23/2010
Pages: 288
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.92h x 6.92w x 1.04d
ISBN: 9780470494523


Award: Axiom Business Book Awards - Silver Medal Winner

About the Author

GAIL T. FAIRHURST is an award-winning professor of communication at the University of Cincinnati, where she teaches leadership and organizational communication. She has also been a speaker, management consultant, and executive coach for McDonald's, Boeing, Procter & Gamble, General Electric, State Farm Insurance, Merrill Lynch, and the Children's Hospital of Cincinnati, among other organizations.


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