{"product_id":"ai-powered-content-marketing-and-seo-impact-risks-and-strategies-for-brands-9780135478226","title":"AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands","description":"\u003cp\u003eDiscover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eAI-Powered Content Marketing and SEO\u003c\/i\u003e is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eKey Topics Covered: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eRevolutionary Impact: \u003c\/strong\u003e Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAI-Optimized Content: \u003c\/strong\u003e Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAuthenticity and Authority\u003c\/b\u003e: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEthical \u0026amp; Legal Issues: \u003c\/strong\u003e Stay ahead of AI risks by addressing critical challenges with proactive policies\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAI, Analytics, and Human Insight: \u003c\/strong\u003eLearn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Catherine Seda,Jenny Halasz\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Addison-Wesley Professional\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.80w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780135478226\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCatherine Seda\u003c\/strong\u003e is a digital and content marketing strategist, author of three books, former Entrepreneur magazine columnist, and freelance writer with deep experience in SEO and PPC copywriting. She brings more than 20 years of leadership and consulting to agencies, small businesses, and corporate brands including LL Flooring, Yelp, eBay, Kelley Blue Book, and American Honda Motor. Known for bringing together teams, Catherine fuses creativity, SEO, and AI to power content strategies that amplify brand authority and business impact--without losing the human element.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eJenny Halasz\u003c\/strong\u003e is a technical SEO, content marketing strategist, and author with more than 20 years of experience helping brands succeed online. She has worked with companies like Humana, SAP, LL Flooring, and NVIDIA across e-commerce, education, and healthcare, specializing in technical SEO, content strategy, and data-driven optimization. A sought-after speaker and contributor to Search Engine Land and Search Engine Journal, Jenny is passionate about decoding AI's influence on search, SEO, and customer experience to drive growth.\u003c\/p\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Catherine Seda \/ Paperback \/ English","offer_id":47733816524957,"sku":"9780135478226","price":55.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_b99d1c7b-a433-4747-a413-3fd0fdd73088.jpg?v=1773736394","url":"https:\/\/booksdeli.com\/products\/ai-powered-content-marketing-and-seo-impact-risks-and-strategies-for-brands-9780135478226","provider":"booksdeli.com","version":"1.0","type":"link"}