{"product_id":"any-insights-yet-connect-the-dots-create-new-categories-transform-your-business-9780989284936","title":"Any Insights Yet?: Connect the dots. Create new categories. Transform your business.","description":"\u003cp\u003eInsights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this fast-paced, 2-hour read, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe key characteristics of a true, transformative insight\u003c\/li\u003e\n\u003cli\u003eProven techniques and provocative questions for building a better insight\u003c\/li\u003e\n\u003cli\u003eSimple methods to stress-test your insight and turn it into an actionable idea\u003c\/li\u003e\n\u003cli\u003eHow to write and sell an insight so that it can inspire others and transform your brand\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Kocek\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Yellow Bird Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.38d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780989284936\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eKocek, Chris:\u003c\/i\u003e\u003c\/b\u003e - CHRIS KOCEK is the founder \u0026amp; CEO of Gallant, a branding agency in Austin, TX dedicated to building brands for a better world. Prior to starting Gallant, Chris worked as a strategic planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. In addition to guest lecturing at colleges around the country, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums as well as TEDx.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Chris Kocek \/ Paperback \/ English","offer_id":47579882651805,"sku":"9780989284936","price":45.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_a79aa9f9-0d02-4c20-b1d6-6417e2e9dd5c.jpg?v=1768897694","url":"https:\/\/booksdeli.com\/products\/any-insights-yet-connect-the-dots-create-new-categories-transform-your-business-9780989284936","provider":"booksdeli.com","version":"1.0","type":"link"}