{"product_id":"be-a-sequoia-not-a-bonsai-the-seven-growth-secrets-of-the-worlds-most-successful-companies-9781400254248","title":"Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies","description":"\u003cp\u003e\u003cstrong\u003eWhether you work at a Fortune 500 giant, a startup, or a nonprofit, \u003cem\u003eBe a Sequoia, Not a Bonsai\u003c\/em\u003e gives you the playbook to grow profits (or donations) much faster, while delighting customers.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNicolas Darveau-Garneau, Google's former Chief Evangelist, has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed the same seven principles. And he saw that the executives who mastered these principles rapidly advanced their careers.\u003c\/p\u003e\u003cp\u003eThis book contains a step-by-step guide and hundreds of case studies. For example, St. Jude Children's Research Hospital increased online fundraising 46% in a single year, expanding lifesaving cancer treatments to sixty countries. Invisalign added $7 billion in market value while competitors faltered. Surex Insurance quadrupled profits by acquiring more valuable customers. Asbury Automotive Group became the first dealership group to sell cars entirely online, driving a 33% jump in profits and a 30% rise in customer satisfaction at a time when competitors were stagnant. Pandora Jewelry increased advertising-driven in-store sales by 200% and total sales 77% simply by shifting how it measured marketing success.\u003c\/p\u003e\u003cp\u003eThe best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They come from simple, low-risk experiments you can test right now, moves that cost little but pay off big.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBe a Sequoia, Not a Bonsai\u003c\/em\u003e, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaximize profitable growth by tracking the right metrics, not vanity metrics\u003c\/li\u003e\n\u003cli\u003eAcquire the most valuable customers, not just the most customers\u003c\/li\u003e\n\u003cli\u003eDramatically increase customer lifetime value with practical, scalable strategies\u003c\/li\u003e\n\u003cli\u003eStrengthen your brand with modern, profit-driven branding approaches\u003c\/li\u003e\n\u003cli\u003eDeliver a customer experience your competitors can't match\u003c\/li\u003e\n\u003cli\u003eBuild a culture of rapid testing and innovation that keeps you ahead\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"\u003cem\u003eBe a Sequoia, Not a Bonsai\u003c\/em\u003e is a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day.\" -- Jasper Malcolmson, Head of Growth at Gusto and Robinhood\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicolas Darveau-Garneau\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.20d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400254248\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDarveau-Garneau, Nicolas:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eNicolas Darveau-Garneau is an AI and digital transformation expert with over 25 years of experience. As Google's Chief Evangelist, Nicolas worked with the C-suites of more than 800 of Google's top customers to help them accelerate their digital transformation. He also worked as Chief Strategy and Growth Officer at Coveo, a leading AI company. He currently serves on the boards of the Toronto Stock Exchange, iA Financial Group, McEwen Mining, and Alida.\u003c\/p\u003e","brand":"booksdeli.com","offers":[{"title":"Nicolas Darveau-Garneau \/ Hardcover \/ English","offer_id":47629428424861,"sku":"9781400254248","price":47.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_e1548003-646f-411e-833d-c3e9dbd11d39.jpg?v=1770188970","url":"https:\/\/booksdeli.com\/products\/be-a-sequoia-not-a-bonsai-the-seven-growth-secrets-of-the-worlds-most-successful-companies-9781400254248","provider":"booksdeli.com","version":"1.0","type":"link"}