{"product_id":"design-research-mastery-how-to-lead-research-that-builds-buy-in-and-great-products-9789063699543","title":"Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products","description":"Most businesses don't take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That's why so many researchers see their insights ignored and struggle to gain buy-in. \u003cp\u003e\u003c\/p\u003e Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst-winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and communication of research inside an organization. Covering four core methods-in-depth interviews, observations, diary studies, and workshops-Fortier provides the tools (including templates and checklists) to navigate stakeholder dynamics, manage logistics, and present findings with impact. \u003cp\u003e\u003c\/p\u003e This book goes beyond methodology, emphasizing the importance of synthesis and design storytelling, helping researchers craft compelling reports that shape decision-making. Complete with real-world anecdotes, it will help practitioners overcome organizational resistance, build trust, and turn insights into real action, demonstrating the tangible value of design research. \u003cp\u003e\u003c\/p\u003e With AI automating execution-heavy roles, the future belongs to those who can think critically, synthesize complex ideas, and influence stakeholders. Whether you're a UX researcher, designer, or product manager, Design Research Mastery will help you bridge the gap between research and business-and make your work indispensable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sara Fortier\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bis Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.62w x 0.88d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789063699543\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSara Fortier is a seasoned UX and service design leader with over 14 years of experience in design strategy, research, and digital transformation. As the CEO and Founder of Outwitly Inc., she has built a business known for its innovative staffing model and high client impact. A former Design Director in Silicon Valley, she has led projects for Fortune 100 companies, improving efficiency and user experience. Sara is also a dedicated educator, having taught UX and service design at Carleton University. Her expertise spans government, healthcare, education, and SaaS, making her a sought-after voice in design research and UX strategy.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Sara Fortier \/ Paperback \/ English","offer_id":47876560781469,"sku":"9789063699543","price":55.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_5653dd61-3c35-4a47-8bef-79765c5a9ef5.jpg?v=1777381788","url":"https:\/\/booksdeli.com\/products\/design-research-mastery-how-to-lead-research-that-builds-buy-in-and-great-products-9789063699543","provider":"booksdeli.com","version":"1.0","type":"link"}