{"product_id":"do-your-thing-lessons-from-bankings-biggest-digital-transformation-9781544552026","title":"Do Your Thing: Lessons from Banking's Biggest Digital Transformation","description":"\u003cp\u003e\u003cem\u003eWhen institutions reinvent themselves, the hardest work happens behind closed doors--this book opens them.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn an era of relentless technological disruption accelerated by AI, corporate leaders face a daunting challenge: how to remain competitive while upholding purpose, culture, and identity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFormer CEO of ING and UBS Ralph Hamers understands this challenge well. Assuming leadership of ING in 2013, Ralph focused its strategy on reinvention--a resurrection driven through purpose, customer focus, and innovation. In \u003cem\u003eDo Your Thing, \u003c\/em\u003eRalph describes the ING journey and distills practical lessons for leaders charged with driving transformational change. Featuring firsthand experience and compelling storytelling, this road map shows how to elevate your business by aligning purpose, strategy, culture, leadership, brand, and innovation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTrue transformation requires CEO-level ownership and maintaining consistency. Discover how to assess long-term industry shifts, deal with AI and beyond\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ralph Hamers\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.71d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781544552026\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHamers, Ralph:\u003c\/i\u003e\u003c\/b\u003e - Ralph Hamers is the former CEO of ING and UBS and a corporate advisor, tech investor, and board chair. At ING, he completed the bank's post-crisis restructuring and transformed ING into a leading digital primary bank in Europe. During this period, ING achieved accelerated primary customer growth, one of the lowest cost-to-income ratios in European banking, and was recognized with Global Finance's Best Bank of the World award. As CEO of UBS, Ralph launched the One UBS strategy and played a central role in the rescue of Credit Suisse.","brand":"booksdeli.com","offers":[{"title":"Ralph Hamers \/ Paperback \/ English","offer_id":48397138952349,"sku":"9781544552026","price":26.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_52148ebe-7aee-494f-b0b6-a8b6b9f9bc6e.jpg?v=1781074104","url":"https:\/\/booksdeli.com\/products\/do-your-thing-lessons-from-bankings-biggest-digital-transformation-9781544552026","provider":"booksdeli.com","version":"1.0","type":"link"}