{"product_id":"ethical-ai-in-marketing-aligning-growth-responsibility-and-customer-trust-9781398622296","title":"Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust","description":"\u003cp\u003e\u003cb\u003eThe rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic insight and tactical expertise needed to navigate the complexities of AI-driven marketing. Offering a comprehensive roadmap for those responsible for implementing AI solutions, it explores how to harness AI's transformative power while upholding ethical standards and fostering consumer trust. \u003cp\u003e\u003c\/p\u003eThrough real-world examples from organizations such as Ally, OSF Healthcare, Adobe, and Ipsos, the book examines how businesses are addressing key challenges, from navigating privacy considerations while delivering personalized experiences to developing governance frameworks that ensure ethical oversight without hindering innovation. It delves into the strategies that create sustainable competitive advantages through ethical AI adoption and provides a nuanced understanding of how companies at various stages of AI maturity are approaching responsible implementation. By illuminating both the challenges and opportunities that arise in AI adoption, this book offers marketers the tools and frameworks necessary to build trust, drive innovation, and ensure AI-driven marketing aligns with long-term ethical and business goals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicole Alexander\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.61d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398622296\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2026\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNicole M. Alexander\u003c\/b\u003e is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Nielsen China. She holds an MSt in AI Ethics and Society from Cambridge and an Executive MBA from TRIUM, and divides her time between New York City and Mexico City.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Nicole Alexander \/ Paperback \/ English","offer_id":47876562911389,"sku":"9781398622296","price":78.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_46edbf2e-9099-4f72-8a63-be9ac9f6eef9.jpg?v=1777381868","url":"https:\/\/booksdeli.com\/products\/ethical-ai-in-marketing-aligning-growth-responsibility-and-customer-trust-9781398622296","provider":"booksdeli.com","version":"1.0","type":"link"}