{"product_id":"fair-game-customizing-ai-to-your-business-is-easier-than-you-think-9781615470945","title":"Fair Game: Customizing AI to Your Business Is Easier Than You Think","description":"\u003cp\u003eHalf your newsfeed says you're hopelessly behind on AI. The other half says it's a sham. \u003c\/p\u003e\u003cp\u003eBoth are engineered to make you click - and both lead to the same place: paralysis. Because what passes for AI expertise right now is mostly a temporary information advantage masquerading as expertise. \u003c\/p\u003e\u003cp\u003e*Fair Game* is the way out. \u003c\/p\u003e\u003cp\u003eRob Collie knows that paralysis firsthand. As CEO of a data consulting firm, he watched AI threaten to upend the very business he'd spent a decade building. When fear finally drove him to dig in, what he discovered was unexpected: \u003c\/p\u003e\u003cp\u003eAI success isn't really about AI. \u003c\/p\u003e\u003cp\u003eIt's about data - and the software around it. Problems he's been solving for thirty years. \u003c\/p\u003e\u003cp\u003eThis book is the distillation of what Collie and his team learned building real AI solutions for real businesses - not theorizing from a stage. *Fair Game* walks you through how AI systems actually work, not at the PhD level, and not at the hand-wavy keynote level, but at the Goldilocks level where real decisions get made. \u003c\/p\u003e\u003cp\u003eYou'll learn: \u003c\/p\u003e\u003cp\u003e- A five-part recipe for AI success you can apply to any project \u003c\/p\u003e\u003cp\u003e- Why successful AI is always custom AI - and why \"custom\" is less scary than it sounds \u003c\/p\u003e\u003cp\u003e- How to evaluate any AI proposal, hire the right team, and know when you're being sold snake oil \u003c\/p\u003e\u003cp\u003eYou'll understand everything from how LLMs actually work to why your proprietary business knowledge is the one thing AI can't get on its own - all without jargon and using analogies you'll actually remember. Each chapter ends with a practical cheatsheet you can bring to your next meeting. By the time you've finished, the five-part recipe won't feel like a framework. It'll feel like common sense. You don't need to become an engineer. You need to become an architect - someone who knows what to build, what to demand, and what to call BS on. \u003c\/p\u003e\u003cp\u003eBecause AI isn't out of reach. It's fair game.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Collie\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Holy Macro! Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 7.10w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781615470945\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAt Microsoft, \u003cb\u003eRob Collie \u003c\/b\u003eled engineering teams for Excel before helping build Power BI from the ground up - and redefining an industry in the process. He founded P3 Adaptive to take that disruption to the business world - then wrote three bestselling books to make sure nobody got left behind. Now, in the age of AI, P3 is doing it again: real solutions for real companies, no hype, no gatekeeping. Rob writes the way he consults: direct, specific, and allergic to jargon.\u003c\/p\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Rob Collie \/ Hardcover \/ English","offer_id":48815999844509,"sku":"9781615470945","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_1126b913-e54b-412c-a498-7d3bff615268.jpg?v=1787063617","url":"https:\/\/booksdeli.com\/products\/fair-game-customizing-ai-to-your-business-is-easier-than-you-think-9781615470945","provider":"booksdeli.com","version":"1.0","type":"link"}