Hooked: How to Build Habit-Forming Products by Eyal, Nir
Hooked: How to Build Habit-Forming Products by Eyal, Nir

Hooked: How to Build Habit-Forming Products

Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put...
$61.15 AUD
$61.15 AUD
SKU: 9781591847786
Product Type: Books
Please hurry! Only 132 left in stock
Author: Nir Eyal
Format: Hardcover
Language: English
Subtotal: $61.15
10 customers are viewing this product
Hooked: How to Build Habit-Forming Products by Eyal, Nir

Hooked: How to Build Habit-Forming Products

$61.15
Hooked: How to Build Habit-Forming Products by Eyal, Nir

Hooked: How to Build Habit-Forming Products

$61.15
Author: Nir Eyal
Format: Hardcover
Language: English
Description
Revised and Updated, Featuring a New Case Study

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.

- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.



Author: Nir Eyal
Publisher: Portfolio
Published: 11/04/2014
Pages: 256
Binding Type: Hardcover
Weight: 0.80lbs
Size: 8.30h x 5.60w x 1.10d
ISBN: 9781591847786


Review Citation(s):
Publishers Weekly 09/29/2014

About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com


Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD
Example product title
$61.15 AUD
$61.15 AUD

Recently Viewed Products