{"product_id":"marketing-70-a-guide-for-thinking-marketers-in-the-age-of-ai-9781394329861","title":"Marketing 7.0: A Guide for Thinking Marketers in the Age of AI","description":"\u003cp\u003e\u003cb\u003eLevel up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.\u003c\/p\u003e \u003cp\u003eWritten by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy digitalization, AI, and immersive technology unlock the consumer mind\u003c\/li\u003e \u003cli\u003eHow performance marketing and AI obsessions kill authenticity\u003c\/li\u003e \u003cli\u003eHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler,Hermawan Kartajaya,Iwan Setiawan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.91h x 5.99w x 0.95d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394329861\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the \"50 Gurus Who Have Shaped The Future of Marketing\" according to The Chartered Institute of Marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including \u003ci\u003eMarketing 3.0\u003c\/i\u003e, \u003ci\u003eMarketing 4.0\u003c\/i\u003e, \u003ci\u003eMarketing 5.0\u003c\/i\u003e, and \u003ci\u003eMarketing 6.0\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Philip Kotler \/ Hardcover \/ English","offer_id":47876577558685,"sku":"9781394329861","price":47.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_8b1a1b68-46b4-4ee5-af60-7aa28349de95.jpg?v=1777382355","url":"https:\/\/booksdeli.com\/products\/marketing-70-a-guide-for-thinking-marketers-in-the-age-of-ai-9781394329861","provider":"booksdeli.com","version":"1.0","type":"link"}