{"product_id":"marketing-warfare-9780070527263","title":"Marketing Warfare","description":"\u003cp\u003e\"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.\"­­\u003ci\u003eNewsweek\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Revolutionary! Surprising!\"­­\u003ci\u003eBusiness Week\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.\"­­\u003ci\u003eUSA Today\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Al Ries,Jack Trout\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.40w x 0.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780070527263\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAl Ries\u003c\/b\u003e and \u003cb\u003eJack Trout\u003c\/b\u003e are the authors of the seminal marketing classic \u003ci\u003ePositioning\u003c\/i\u003e. They are also the authors of the best-selling marketing books \u003ci\u003eBottom-Up Marketing\u003c\/i\u003e and\u003ci\u003e The 22 Immutable Laws of Marketing\u003c\/i\u003e. Trout is the coauthor of \u003ci\u003eThe New Positioning\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Al Ries \/ Paperback \/ English","offer_id":47659127734429,"sku":"9780070527263","price":37.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_e3a43888-d5a0-47f6-b7a1-458117434cc4.jpg?v=1771350934","url":"https:\/\/booksdeli.com\/products\/marketing-warfare-9780070527263","provider":"booksdeli.com","version":"1.0","type":"link"}