{"product_id":"mattership-making-donors-feel-they-matter-9798234098221","title":"Mattership: Making Donors Feel They Matter","description":"\u003cp\u003eWhy do some donors give once, while others become deeply committed champions of a mission?\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eMattership\u003c\/em\u003e, veteran fundraiser Bill Crouch explores a simple but powerful truth: people are far more likely to give generously and stay engaged when they genuinely feel that they matter.\u003c\/p\u003e\u003cp\u003eToo often, fundraising becomes transactional-focused on targets, campaigns, and closing the next gift. But lasting generosity is built on something deeper: meaningful human connection.\u003c\/p\u003e\u003cp\u003eDrawing from decades of fundraising experience, Crouch introduces the Mattership(TM) framework, a relationship-first approach that helps fundraisers move beyond scripts and strategies to create authentic donor engagement. Through practical insights, proven principles, and immediately applicable tools, \u003cem\u003eMattership\u003c\/em\u003e equips readers to build stronger donor relationships, inspire greater generosity, and rediscover the deeper purpose behind their work.\u003c\/p\u003e\u003cp\u003eWhether you're a seasoned development professional, nonprofit leader, advancement officer, or someone new to fundraising, this book offers a refreshing and effective approach to cultivating support that lasts.\u003c\/p\u003e\u003cp\u003eBecause when people know they matter, they respond differently.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Crouch\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Legacy Scribes Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.38d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798234098221\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Bill Crouch \/ Hardcover \/ English","offer_id":48751942893725,"sku":"9798234098221","price":23.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_a88c2c7b-cef0-404e-b95a-bb8171e86316.jpg?v=1785919793","url":"https:\/\/booksdeli.com\/products\/mattership-making-donors-feel-they-matter-9798234098221","provider":"booksdeli.com","version":"1.0","type":"link"}