{"product_id":"odds-are-its-marketing-a-practical-guide-to-spotting-trends-building-strategy-and-driving-growth-9781967510306","title":"Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth","description":"\u003cp\u003e\u003cstrong\u003eWant marketing that works? Stop selling and start connecting.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eForget the buzzwords and the hot new tactics. Good marketing is choosing the message and channel that actually land with audiences. So what do you say, and how do you know it will work? The marketing that wins is rooted in simple principles: Be authentic, speak to a real audience, and make it resonate. The challenge is turning those principles into a narrative strategy that performs in the real world. Because marketing shifts. People shift. Platforms shift. You need a framework that's built to adapt.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnter the O.D.D.S. Method: a fail-safe four-part framework from marketing consultant and entrepreneur Shanise Ling, EMBA, that will dramatically simplify and fundamentally change how you go about creating a marketing strategy that works. The O.D.D.S. Method teaches you how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eObserve: \u003c\/strong\u003e Start with analysis, then use insights to make meaningful connections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistill: \u003c\/strong\u003e Define a clear point of view from which to build a brand that resonates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDifferentiate: \u003c\/strong\u003e Determine and fine-tune the channels and tools that best fit your market.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScale: \u003c\/strong\u003e Amplify your message strategically.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlending real-world stories with actionable marketing strategy, \u003cem\u003eOdds Are It's Marketing\u003c\/em\u003e is an exploration of what it means to build visibility, credibility, and impact-especially for those who've been underestimated, overlooked, or undervalued. To build brands that can't be ignored, you need clarity, confidence, and purpose. But most of all, you need a great story. What will yours be?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shanise Ling\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e GFB\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.48d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781967510306\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 04\/02\/2026\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLing, Shanise:\u003c\/i\u003e\u003c\/b\u003e - Shanise Ling, EMBA, is a digital marketing strategist, educator, and entrepreneur, and the founder of her consultancy, Digitaling Media. She has led digital campaigns for national brands while mentoring the next generation of marketers. Her philosophy is simple: the best marketing doesn't feel like marketing at all-it feels like connection. Odds Are It's Marketing is her debut book.","brand":"booksdeli.com","offers":[{"title":"Shanise Ling \/ Paperback \/ English","offer_id":48351862816925,"sku":"9781967510306","price":20.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_e58dc063-c916-4063-94cb-064b2ff6ec80.jpg?v=1779983054","url":"https:\/\/booksdeli.com\/products\/odds-are-its-marketing-a-practical-guide-to-spotting-trends-building-strategy-and-driving-growth-9781967510306","provider":"booksdeli.com","version":"1.0","type":"link"}