{"product_id":"on-message-how-a-compelling-narrative-will-make-your-organization-succeed-9781620453728","title":"On Message: How a Compelling Narrative Will Make Your Organization Succeed","description":"\u003cb\u003eA groundbreaking, step-by-step guide on how to master a powerful narrative, get your point across, and achieve long-term results in your business, nonprofit, or campaign.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a \"narrative.\" But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eOn Message\u003c\/i\u003e solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. \u003cp\u003e\u003c\/p\u003e Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, \u003ci\u003eOn Message \u003c\/i\u003eprovides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will: \u003cp\u003e\u003c\/p\u003e -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;\u003cbr\u003e -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;\u003cbr\u003e -Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and\u003cbr\u003e -Get results faster by using narrative as a productive tool that will fuel success. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zach Friend\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Turner\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/17\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.95h x 6.09w x 0.55d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781620453728\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Silver Medal Winner\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eZach Friend is a policy, public affairs, and communications expert who has worked for Barack Obama and John Kerry's presidential campaigns, the White House Council of Economic Advisers, the U.S. Senate and U.S. House of Representatives and the Democratic National Committee. With Obama for America '08, he was a press secretary and spokesman in the battleground state of Pennsylvania. He's been quoted by MSNBC, Fox News, CNN, ABC, CBS, NPR, the \"LA Times, \"the\" Boston Globe, \"and\" Politico\" and is a blogger for the \"Huffington Post \"and\" Business Insider.\"\u003cbr\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Zach Friend \/ Paperback \/ English","offer_id":48363732861085,"sku":"9781620453728","price":23.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_faa3f48b-645f-4b9a-bc9f-405c6921acbc.jpg?v=1780428668","url":"https:\/\/booksdeli.com\/products\/on-message-how-a-compelling-narrative-will-make-your-organization-succeed-9781620453728","provider":"booksdeli.com","version":"1.0","type":"link"}