{"product_id":"persuasive-business-proposals-writing-to-win-more-customers-clients-and-contracts-9780814417850","title":"Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts","description":"\u003cp\u003e\u003cstrong\u003eMost people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWriting a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003ePersuasive Business Proposals\u003c\/em\u003e, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eattract prospects' attention and speak to their needs;\u003c\/li\u003e\n\u003cli\u003eask essential questions for qualifying opportunities;\u003c\/li\u003e\n\u003cli\u003e\"power up\" cover letters and executive summaries;\u003c\/li\u003e\n\u003cli\u003eovercome \"value paranoia\";\u003c\/li\u003e\n\u003cli\u003eincorporate proof into a proposal;\u003c\/li\u003e\n\u003cli\u003eand write winning renewal contracts.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith clear instructions as well as before-and-after samples, the third edition of \u003cem\u003ePersuasive Business Proposals\u003c\/em\u003e takes you step-by-step through a highly effective process for writing customized packages that capture new business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Sant\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.08w x 0.74d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780814417850\u003cbr\u003e\u003cb\u003eAudience:\u003c\/b\u003e Young Adult\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eTOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster. \u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Tom Sant \/ Paperback \/ English","offer_id":48363740397725,"sku":"9780814417850","price":29.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_7141eb1b-09e7-46a7-a32d-1c3748bad2fd.jpg?v=1780428707","url":"https:\/\/booksdeli.com\/products\/persuasive-business-proposals-writing-to-win-more-customers-clients-and-contracts-9780814417850","provider":"booksdeli.com","version":"1.0","type":"link"}