Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

Author: Peter Hlavnicka, Anthony M. Keats
Publisher: Business Expert Press
Published: 11/22/2021
Pages: 392
Binding Type: Hardcover
Weight: 1.52lbs
Size: 9.00h x 6.00w x 0.88d
ISBN: 9781637422878

Protecting the Brand: Counterfeiting and Grey Markets